Getting customers live took up to 13 months.
Turning a sold customer into a live, successful one depended on implementation state, decisions, and blockers that had to be reconstructed by hand every time.
Every implementation started close to scratch — roughly a full-time employee's worth of effort per client.
- Teams manually reconstructed customer and implementation context.
- Open questions, blockers, and ownership were hard to see.
- Repeated customer patterns never became reusable assets.